Mass communication in India has undergone quantum alter in the recent past and has grown by leaps and bounds. The advent of numerous media and the exceptional increase that it has observed in the fields of Tv, print, radio, on the internet etc is phenomenal in itself. The industry is growing at an enormous space and has developed many career opportunities for the young and the talented interested to make an exciting career. The field of mass communication is fairly vast and includes much more than just the entertainment and news industry. Therefore, there are endless exciting jobs that youngsters can take up soon after pursuing a course in mass communication. There are private and government colleges in India and also other institutes that offer mass communication courses to aspiring students. It is a contemporary field of study.
The study of mass communication encapsulates the many indicates of mass communication that have developed and are still creating. It is via these different means that data is relayed to public. The study of these tools or indicates is what the study of mass communication is. Considering that these tools are diverse, the course covers a vast range of medium of mass communication. The idea behind mass communication is that a single message is communicated to significant proportions of the population.
Hence, it can be said that mass communication is the study of mass media, which includes different mediums deployed to convey information to a big audience. These tools range from newspapers to magazines to television to radio to on-line etc. Throughout the mass communication course, a student is given standard understanding of these mediums and then as per the individual interest and capability, a student can decide on to specialize in the field that attracts him/her the most. As soon as the course is over, there are a lot of job opportunities in the entertainment business, news media industry, publishing business or the public relations departments in a variety of organizations. 1 can also discover jobs in analysis institutes.
Mass communication has been a recent revolution in India. There has been a sort of an awakening in this field. Now, folks have understood the reach and significance of mass media. The power of media can bring about a lot of modifications in the society. If utilized well, mass communication indicates can easily be considered the fourth pillar of democracy. With such reach and acknowledgement, the media industry has opened up in India to a large extent. Now, folks are capitalizing on the use of the different indicates of mass communication. Therefore, there has been a boom in the number of Tv channels, radio channels, on-line internet sites, advertising agencies, newspapers and magazines being used to disseminate information.
The reach of media is also enormous now. Gone are the days when a Tv or a radio was the possession of the elite. These days, these tools have become ubiquitous. They have penetrated to all corners of the country and are giving men and women a voice of their own. The regional media is becoming as well-known as the national media. Folks want to know and people want to be heard. As a result, the mass communication business has boomed like in no way just before. With such a boom, there has also been a boom in the career opportunities provided by this business. There is a plethora of jobs in this field.
Several colleges in India provide 3-year degree courses in mass communication. There are also several private institutes offering diploma courses in mass communication. The course duration for these courses varies from one year to three years. Students can also go for specialization in a certain field of mass communication. Excellent presence of mind and analytical skills are necessary to make it large in this field. Even so, prior to entering this field, 1 has to fully grasp that it is a demanding career option. The work timings could be punishing and at times there are no breaks for long. Recognition and fame also come early for the deserving but considering the competition in this field, there is a lot of mental and physical investment that one might have to do to be successful in this field. One need to pick the branch of mass communication carefully depending not just on the interest but also individual competence.
Source: http://www.mideastpeaceproject.org/mass-communication-as-a-career-option-2.htm
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