Last updated 26 minutes ago
Millions of Americans are carrying around smartphones as they go about their daily lives. These Internet-enabled devices allow people to do research on the go and look up companies that meet their needs. You can help ensure that your company is not missing out on the mobile trend by engaging in proactive outreach and development. Here are three mobile marketing tips for small businesses:
Think Local
One of the best features of mobile applications is that they involve GPS. Marketing to the moving consumer generally happens through location-based apps such as Foursquare or GoWalla. While general mobile ad click rates are fairly high, it?s also easy to reach customers who are already using apps without paying for ads. Try creating business profiles on all local directories and websites that have their own apps or are mobile-optimized. The easier your company is to find on a mobile phone, the better your return on investment is likely to be.
Branch Out
The beauty of mobile applications is that your company can appear on all of them! This is why we suggest that you create a business account and input your data into all relevant local applications and websites. Foursquare, GoWalla, Yelp, Google+ Local and even the Dex Yellow Pages application can all drive potential customers through your doors. Make sure that your company Facebook page contains your business address, so patrons can check in and let their friends know whenever they visit your company.
Offer Specials
Increasing foot traffic is one of the best effects that mobile marketing can have on a small business. With potential customers passing by your storefront, offering specials such as a crown for the Foursquare Mayor can increase your overall social reach and increase sales with very little marketing costs. Encouraging users to Tweet or Facebook about their experience with your company will also broaden your overall social reach and boost awareness of your brand.
Creating a marketing plan in the constantly changing world of mobile applications may seem daunting to a company owner. If you need help ramping up your digital presence, contact ReachLocal strategist Brad Sharenow by calling (877) 411-3777 or clicking the link. He is a skilled online marketing guru who can help your small business make waves in the mobile space.
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